Compared with most other CRM products, Microsoft Dynamics CRM is a powerful and highly flexible CRM solution. Qualified Microsoft Dynamics CRM Business Partners are able to configure the product to meet a wide variety of different industry and business processes, no matter how complex these processes or requirements may be. With all this functionality, flexibility, and potential, it’s easy to lose sight of the benefits that Microsoft Dynamics CRM will bring to an organisation that has fairly standard business processes and is just looking to improve its sales, marketing, and customer service. Microsoft Dynamics CRM is a great option for businesses that need a highly configured or customized CRM solution. In fact it can be so highly configured that it can become hardly recognizable as a CRM solution (which is where ‘xRM’ or ‘anything relationship management’ comes in). But Microsoft Dynamics CRM is also ideal for organizations, small or large, that need straightforward, ‘out of the box’ functionality. It’s great CRM software for businesses that want minimal configuration, combined with ease of use to generally improve their business processes and deliver a rapid return on investment (ROI). Following are some benefits of using Microsoft CRM software Staff start to work more effectively and make better decisions because, using features such as Microsoft Dynamics CRM’s search filters, ‘advanced find’, and reporting tools, they can quickly and accurately access the precise information they need. Your Marketing improves as Microsoft Dynamics CRM makes it easy to set up, manage, run, analyze, and refine campaigns. This in turn helps marketing staff get the best from their marketing spend, and improve campaign results. Right from the start, the range of new features in Microsoft CRM 2011 such as dashboards, its enhanced familiarity, and role-tailored client help everyone who uses the system work even more efficiently. You soon begin to win more business as Microsoft Dynamics CRM helps Sales and Marketing staff work together and improve the way they track and manage leads and opportunities. Because Microsoft Dynamics CRM keeps all information in one place, there are no more silos of information – everyone has access to all the information they need and they work together more effectively. I hope this information will be helpful! Mark Wilson